Home LifestyleParent Corner My Little Coco Debuts in the Middle East with Gentle, Family-Friendly Essentials

My Little Coco Debuts in the Middle East with Gentle, Family-Friendly Essentials

by Belinda Breeze

My Little Coco is the best-selling family lifestyle brand founded by UK based television presenter, author and entrepreneur Rochelle Humes. My Little Coco is excited to announce its launch in the Middle East, distributed exclusively by The Little Birdy Group.

The partnership sees a collection of My Little Coco’s best-selling hair, bath and body products being available in-store and online at leading retailers across the Emirate, reflecting the brands strong international expansion as demand for mild and gentle, vegan friendly products continues to rise.

Lovingly made to be the simplest and softest of formulas for little one’s delicate skin and hair, the multi-purpose collection is enriched with nourishing organic coconut oil and beautifully scented with soft and comforting fragrances.  Suitable for newborns, babies, children and parents, My Little Coco is proud to be extra-gentle, contains no-nasties and is paediatrician approved, dermatologically tested and suitable for sensitive skin. It is also free from parabens, sulphates and dyes, vegan friendly and cruelty-free.

Speaking on the launch, Founder Rochelle Humes said: “I’m so excited to see the launch of My Little Coco across the Emirate. I founded the brand 5 years ago with a capsule collection of 7 multi-purpose skin and hair products, and since then we have launched new bestselling fragrances, BABY MAMA (for mums-to-be), weaning and babywear, and summer accessories. I’m so proud of everything that My Little Coco has already achieved, and this latest expansion is another ‘pinch-me’ moment.”

The Collection

Perfect Peach Everything Wash | AED 35.00

Perfect Peach Everything Wash is enriched with nourishing organic coconut oil and beautifully scented with soft, sweet peach. Giving happy hair and a squeaky-clean wash in half the time!

Coconut Curling Custard | AED 40.00

The award-winning Coconut Curling Custard tames frizz, defines curls and nourishes hair. Enriched with organic coconut oil and beautifully scented with soft creamy coconut, kinks, coils, waves and frizz, this curling custard loves you all! Control, define and smooth for the happiest of curls.

Flyaway Hair Fix | AED 50.00

The Flyaway Hair Fix is enriched with nourishing organic coconut oil and beautifully scented with soft creamy coconut. Tame baby hairs, flyaways and frizz by simply smoothing over the hair.

Coconut Smoothie Shampoo | AED 40.00

Enriched with nourishing organic coconut oil and beautifully scented with soft creamy coconut. Straight, curly, frizzy, thick or fine hair, the Coconut Smoothie Shampoo means happy hair for everyone! Simply apply a dollop onto hands and massage through hair, then rinse.

Whipped Coconut Conditioner | AED 40.00

My Little Coco Whipped Coconut Conditioner is enriched with nourishing organic coconut oil and beautifully scented with soft creamy coconut. For velvety locks and silky soft hair, use this creamy conditioner to smooth and nourish all hair types.

Bath & Body Bubbles | AED 40.00

Enriched with nourishing organic coconut oil and beautifully scented with soft creamy coconut, the My Little Coco Bath & Body Bubbles is perfect for fluffy bath time suds or a squeaky-clean wash.


My Little Coco is available from Spinneys (instore and online), Waitrose (instore and online), and Mumzworld.


For more information on My Little Coco, please visit https://mylittlecoco.co.uk/.